Make every food choice count for your heart
Food labels make it hard to track what actually matters for your heart. Bite Insight checks every product against your profile and surfaces what counts.
Eating well for your heart
takes real effort
Saturated fat, sodium, and hidden sugars are in more products than most people realise. Keeping track of them across every meal requires the kind of label literacy that takes years to develop.
Cardiovascular disease remains the leading cause of death in the UK. For the millions living with a diagnosis, what they eat every day has a direct impact on their health and quality of life.
Despite decades of public health campaigns, heart disease remains the biggest killer in the UK. Diet is one of the most modifiable risk factors and one of the hardest to get consistently right.
According to the World Heart Federation, the vast majority of premature cardiovascular events are preventable through lifestyle changes. Diet sits at the centre of almost every heart health intervention.
Built around your condition
Bite Insight does not give everyone the same results. Set your heart health profile once and every scan is filtered through your specific needs.
Heart health indicator
Every scan gives you a heart health rating based on saturated fat, trans fat, sodium, and added sugar levels. Know at a glance how a product fits before it goes in the basket.
Personalised heart warnings
Set heart disease as your condition and Bite Insight flags high saturated fat, trans fat, excess sodium, and added sugars automatically on every scan.
Flag ingredients to always avoid
plus
Add hydrogenated oils, high-sodium additives, or anything your care team has flagged to your personal avoid list. Caught automatically on every scan.
See how food affects your heart health at a glance
The heart health indicator checks each product against the nutritional markers most relevant to cardiovascular disease. It surfaces what matters in a simple, clear rating the moment you scan.
From scan to confidence in seconds
No more squinting at nutritional tables and trying to remember your limits.
Scan the label
Point your camera at any food barcode or label. In the supermarket, at home, or eating out.
Get your insights
Bite Insight checks the product against your heart health profile and surfaces what matters. Saturated fat, trans fat, sodium, added sugars, and anything from your personal watch list.
Shop with confidence
Make food choices that support your heart health without needing to become a nutrition expert to do it.
Real experience
“After my diagnosis, my cardiologist told me to watch my saturated fat and sodium. But actually doing that in a supermarket is a different story. Bite Insight makes it genuinely easy to see what is in something without turning every shop into a homework session.”
Start free. Upgrade when you’re ready.
The core tools for managing heart disease through diet are completely free. Heart health ratings, personalised warnings, and full nutritional breakdowns on every scan.
Everything you need to start making heart-healthier food choices.
Bite Insight includes
Heart health indicator Heart Friendly, Be Mindful, High Risk, Very High Risk
Personalised warnings based on your heart health profile
Full nutrition breakdown on every scan including saturated fat and sodium
175,000+ UK food and drink products including popular restaurants
No subscription or payment details required.
Extra tools for people who want complete control over what goes in their basket.
Bite Insight+ includes
Access to over 4.2 million products worldwide
Subscription renews automatically. Cancel anytime.
Common questions
About using Bite Insight with heart disease.
Yes. You set heart disease as part of your health profile and every scan then flags the nutritional markers most relevant to cardiovascular health. This includes saturated fat, trans fat, sodium, and added sugars, which are shown clearly on every product rather than requiring you to find and interpret the nutritional table yourself.
The heart health indicator rates each product as Heart Friendly, Be Mindful, High Risk Nutrients, or Very High Risk based on its saturated fat, trans fat, sodium, and added sugar levels. It gives you a simple signal at the point of purchase without needing to calculate how each number fits into your daily targets.
Yes. Saturated fat and trans fat are both highlighted as part of the heart disease profile. Trans fats in particular can be difficult to spot as they sometimes appear as partially hydrogenated oils in the ingredients list rather than being called out clearly in the nutritional table. Bite Insight flags both automatically.
With Bite Insight+, you can build a personal avoid list with any ingredients your cardiologist or dietitian has told you to limit. These are flagged automatically every time they appear in a product you scan, so you never have to rely on remembering what to look for in the moment.
No. Bite Insight provides educational food insights to help you make more informed choices at the point of purchase. It is not a substitute for medical or dietetic advice. Always follow the dietary guidance of your healthcare team and use Bite Insight as a practical tool to support that at the point of purchase.