Gluten hides in more places than you think
Gluten hides in places you would never think to check. Bite Insight scans the label and surfaces every risk, instantly.
Eating safely with coeliac disease
is exhausting
Gluten is not just in bread and pasta. It turns up in places most people would never think to check. Reading every label takes time, energy, and a lot of knowledge most of us were never given.
Around 1% of the UK population has coeliac disease, yet the majority remain undiagnosed. Many more are living with gluten sensitivity without realising it.
Coeliac disease is one of the most under-diagnosed conditions in the UK. Most people spend over a decade being misdiagnosed before they find out what is actually going on.
From stock cubes and soy sauce to crisps and salad dressings. Gluten shows up in hundreds of processed foods under names like barley malt extract, wheat starch, and modified starch.
Built around your condition
Bite Insight does not give everyone the same results. Set your coeliac profile once and every scan is filtered through your specific needs.
Gluten risk indicator
Every scan checks the full ingredient list for gluten sources and gives you a clear risk rating. No more decoding ingredient lists or trying to remember which names mean gluten.
Personalised coeliac warnings
Set coeliac disease in your profile and Bite Insight flags anything that could be a risk. Hidden gluten sources, cross-contamination warnings, and items on your personal watch list. Every single scan.
Flag ingredients to avoid
plus
Add specific gluten sources to your personal avoid list. Barley malt, wheat starch, rye flour. Bite Insight will highlight them automatically every time they appear in a scanned product.
Know your gluten risk at a glance
The gluten risk indicator is built for people with coeliac disease. It checks every ingredient against known gluten sources and gives you a simple, clear risk rating the moment you scan.
From scan to confidence in seconds
No more squinting at labels and second-guessing yourself.
Scan the label
Point your camera at any food barcode or label. In the supermarket, at home, or eating out.
Get your insights
Bite Insight checks every ingredient against your coeliac profile and surfaces every gluten source. Hidden ingredients, cross-contamination warnings, and your personal flags.
Shop with confidence
Make food decisions that are right for you without spending ten minutes reading every label.
Real experience
“I was told for years it was IBS before I was finally diagnosed with coeliac disease. Bite Insight helps me feel confident in the supermarket. It catches the things I miss, like barley in stock cubes or wheat in soy sauce. I feel so much more in control.”
Start free. Upgrade when you’re ready.
The core tools for managing coeliac disease are completely free. Gluten detection, personalised warnings, and full ingredient breakdowns on every scan.
Everything you need to start making safer food choices with coeliac disease.
Bite Insight includes
Gluten risk indicator Gluten Free, Traces, Contains Gluten, High Gluten
Personalised warnings based on your coeliac profile
Full ingredient breakdown on every scan
175,000+ UK food and drink products including popular restaurants
No subscription or payment details required.
Extra tools for people who want deeper control over what goes in their basket.
Bite Insight+ includes
Access to over 4.2 million products worldwide
Subscription renews automatically. Cancel anytime.
Common questions
About using Bite Insight with coeliac disease.
Yes. You set coeliac disease as part of your health profile during onboarding, or you can update it in settings at any time. Every scan then checks the full ingredient list for gluten sources, including hidden ones like barley malt extract, wheat starch, rye flour, and spelt. Anything that could be a risk is flagged clearly.
The gluten risk indicator checks every ingredient in a product against a comprehensive list of known gluten-containing sources. It rates each product as Gluten Free, May Contain Traces, Contains Gluten, or High Gluten Content so you can make a quick, confident decision without reading through the whole label yourself.
Where a product includes may contain or made in a facility that handles wheat information on its label, Bite Insight surfaces this as a cross-contamination warning. For people with coeliac disease where even trace amounts of gluten can cause a reaction, this information is shown prominently rather than buried in the small print.
With Bite Insight+, you can build a personal avoid list with any ingredients you want to track. Add barley malt, wheat glucose syrup, rye flour, or any other specific source and Bite Insight will automatically highlight it every time it appears in a product you scan. No memorising required.
No. Bite Insight provides educational food insights to help you make more informed choices at the point of purchase. It is not a substitute for advice from your GP, gastroenterologist, or registered dietitian. Always follow the guidance of your healthcare team and use Bite Insight as a tool to support that care, not replace it.