About Bite Insight

The story about why Bite Insight was born

Bite Insight is your personal guide to understanding food labels. Get clear, personalised insights to help you make confident food choices.

Bite Insight app showing food insights with eggs on a plate
Bite Insight

Why does Bite Insight exist?

Because food is personal and affects everyone differently.

Most food labels treat everyone the same, but your body, your health, and your goals are different. Whether you are managing a condition, avoiding certain ingredients, or trying to eat better, it is not always obvious what actually matters to you. The app cuts through the noise by highlighting what is relevant to your health, allergies, and dietary preferences, so you can make confident decisions without second guessing.

An idea built from need, …not greed.

Discover how our founder transformed a necessity into reality.

In February 2023, after being diagnosed with Type 2 diabetes and learning his HbA1c was 95, Glenn felt overwhelmed but determined to take control.

That same evening in the supermarket, he realised how difficult it was to understand what was actually in everyday foods. Products that looked healthy often were not, and ingredient lists were confusing, especially when trying to make quick decisions.

It became clear that there was a gap. People needed something that did not just show information, but made it relevant to their own health and goals.

That moment led to Bite Insight, an app designed to highlight what matters to you, so you can make better food choices without second guessing.

“I was devastated. Being told my HbA1c was 95 and that I had Type 2 diabetes felt like a death sentence. Then I was told it could be reversed. That changed everything for me.”

Glenn, Founder
This is Glenn Arrow, decorative

Did you know?

Over 4 million food products in the Bite Insight global database

0 million people

are currently living with Diabetes in the UK

90% of cases are Type 2 and often linked to everyday food choices. Small decisions made daily can have a long term impact on health, often without people realising it

Bite Insight supports 27 health conditions, allergies, and dietary preferences

0 minutes

is spent reading food labels on a typical weekly shop.

…and most people still are not confident they are choosing the healthiest option. Ingredients are confusing, labels are inconsistent, and it is hard to know what actually matters

175,000 UK food and drink products available on the free plan

0 products

instantly analysed in the UK with Bite Insight

Scan products, understand ingredients, and make better choices in seconds. No guesswork, no label reading, just clear and simple answers you can trust while you shop

Frequently asked questions

Real answers to the things people ask us most.

Bite Insight allows you to select:

  • Health conditions (e.g. diabetes, hypertension)
  • Allergies or sensitivities
  • Dietary preferences

Important:

  • We do not collect medical records.
  • We do not connect to NHS or healthcare databases.
  • We only store the preferences you choose to input.

This information is used solely to personalise your experience inside the app.

Simply open the app, point your camera at a food label or barcode, and Bite Insight will scan it instantly. You'll get a clear breakdown of ingredients, nutritional info, and personalised insights based on your health profile.

Yes. Bite Insight is completely free to download and use with access to over 175,000 products. For those who want more, Bite Insight+ unlocks the full database of 4.2 million products, family profiles, ingredient flagging, and recipe ideas.

Bite Insight currently supports a range of conditions including diabetes (Type 1 and Type 2), hypertension, high cholesterol, heart disease, IBS, GERD, coeliac disease, and more. We're always expanding the list based on user feedback.

Absolutely. Your data is encrypted, never sold, and only used to personalise your experience. We don't connect to any healthcare systems or store medical records. You can delete your account and all data at any time.

Used by people managing health, allergies and diet

Real experiences from people using Bite Insight in their daily lives.