Stop guessing what’s really in your food
Hidden sugars have over 56 names on a food label. Bite Insight cuts through all of them, personalised to your condition.
Food shopping with diabetes
is harder than it should be
Manufacturers are not hiding anything. But they are not making it easy either. Sugar alone has over 56 different names on a food label.
Glucose syrup, maltodextrin, dextrose, fructose. Sugar hides behind dozens of names and you would need to memorise them all to catch every one.
The majority have Type 2. Most read food labels several times on every shopping trip and still aren’t sure they are making the right call.
Even products marketed as healthy, natural, or low fat often contain more sugar than you would expect. The front of pack rarely tells the full story.
Built around your condition
Bite Insight does not give everyone the same results. Set your diabetes profile once and every scan is filtered through your specific needs.
Glycemic impact indicator
Every scan shows a Low, Moderate, High, or Very High glycemic impact rating. Know at a glance how a product is likely to affect your blood sugar before it goes in the basket.
Personalised warnings
Tell Bite Insight you have Type 2 diabetes and it flags ingredients that may be relevant to your condition. Hidden sugars, high GI carbohydrates, and items on your watch list. Every single scan.
Flag ingredients to avoid
plus
Add specific ingredients to your personal avoid list. Glucose syrup, maltodextrin, dextrose. Bite Insight will highlight them automatically every time they appear in a scanned product.
Know how food will affect your blood sugar
The glycemic impact indicator is built specifically for people managing blood sugar. It analyses the carbohydrate profile of every product you scan and gives you an instant, easy to read signal.
From scan to confidence in seconds
No more squinting at labels in the supermarket aisle.
Scan the label
Point your camera at any food barcode or label. In the supermarket, at home, or eating out.
Get your insights
Bite Insight checks the ingredients against your diabetes profile and surfaces what matters. Glycemic impact, hidden sugars, and any personal warnings.
Shop with confidence
Make food decisions that are right for you, not based on guesswork or generic label claims.
Real experience
“I was diagnosed with Type 2 diabetes a couple of years ago and food labels still catch me out. Bite Insight helps me spot hidden sugars quickly, especially in things that look healthy. I don’t feel judged using it. It just gives me the information I need to make better choices.”
Start free. Upgrade when you’re ready.
The core tools for managing diabetes are completely free. Glycemic impact, personalised warnings, and full nutritional breakdowns on every scan.
Everything you need to start making safer, more informed food choices with diabetes.
Bite Insight includes
Glycemic impact indicator Low, Moderate, High, Very High
Personalised warnings based on your diabetes profile
Full nutrition and ingredient breakdown on every scan
175,000+ UK food and drink products including popular restaurants
No subscription or payment details required.
Extra tools for people who want deeper control over what goes in their basket.
Bite Insight+ includes
Access to over 4.2 million products worldwide
Subscription renews automatically. Cancel anytime.
Common questions
About using Bite Insight with diabetes.
Yes. You set Type 2 diabetes as part of your health profile during onboarding, or you can update it any time in settings. Every scan then filters its results through your condition, highlighting hidden sugars, flagging high glycemic ingredients, and showing you a glycemic impact rating for the product.
The glycemic impact indicator rates each scanned product as Low, Moderate, High, or Very High based on its likely effect on blood sugar levels. It considers total carbohydrate content, sugar content, and the type of carbohydrates present. This gives you a simple, clear signal at the point of purchase without needing to do the maths yourself.
Bite Insight shows you the full sugar and carbohydrate breakdown for every product you scan, making it easy to compare options. With Bite Insight+, you can also flag specific ingredients like glucose syrup, maltodextrin, or dextrose so they are automatically highlighted whenever they appear in a product. No memorising required.
Bite Insight is primarily designed around the dietary needs of people with Type 2 diabetes, but the detailed nutritional breakdowns, carbohydrate counts, and glycemic impact indicators are valuable for anyone managing their blood sugar. This includes people with Type 1 diabetes who are counting carbs for insulin dosing.
No. Bite Insight provides educational food insights to help you make more informed choices at the point of purchase. It is not a substitute for advice from your GP, diabetes care team, or registered dietitian. Always follow the guidance of your healthcare provider and use Bite Insight as a tool to support that care, not replace it.